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The story of Gucci - The Guardian
The GuardianThe story of GucciThe GuardianAt a time when it was hard to find quality leather, Gucci hit upon an alternative: the embossed canvas that is now a mainstay of the brand.See it on Scoop.it,...
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The story behind some of the world’s most recognizable tech brands
Have you ever wondered how company's settle on a name? We've put together a list of over 30 tech companies and how their founders made that important decision. From home towns, to birthdays, ...See it...
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Business Blogs » Blog Archive » 5 Ways Customer Stories Build Brands
Ask a marketing expert how to build brands and one of the common answers you’re likely to get again and again is a single word -- storytelling.See it on Scoop.it, via Brand Story Telling
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Beyond Your Messaging- What’s Your Story?
Answer the biggest questions about your brand to give it a true identity and the customer a clear choice.See it on Scoop.it, via Brand Story Telling
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Gap's New Global Brand Story: Denim, Design, Food Trucks and a Dog Named Louie
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Telling Your Brand’s Story On Twitter | CEO.com
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Did You Know: Skitch for Visually Telling a Story
Have you tried #Skitch?It's a great way to annotate photos or graphics to get your point across: http://t.co/P1o9MA45...See it on Scoop.it, via Brand Story Telling
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Why CEOs should learn to tell stories - Related Stories - SmartBrief on...
Great leaders know how to inspire people with carefully chosen parables, says Stephen Denning. "The great religious leaders, philosophers, generals, [political] leaders ... were all great...
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In building a personal brand, I am telling my life stories through food and...
Life is a series of moments stirred together into our personal recipes. Moments come quickly and melt into new ones before you taste them unless you are alive in the now. These are my observations on...
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Storytelling in the Post-Advertising Age | Story Worldwide
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waterdotorg's Photostream
waterdotorg's photostream...See it on Scoop.it, via Brand Story Telling
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ASICS Cheers on New York City Marathon with Transit Experience
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Goal-Oriented: Pepsi Refresh Helps the Blind Find the Sound of Football
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Dowling | Duncan – SquareSpot name & identity
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Marketing must be in the service of the user
Todays business has to focus on people and marketing must be in the service of the user by helping them solve their problems.See it on Scoop.it, via Brand Story Telling
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CMO's are at the Crossroads of Customer Transactions and Engagement Brian Solis
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Digital Storytelling: Connect, Communicate and Collaborate
Digital Storytelling is the practice of combining narrative with digital content, including images, sound, and video, to create a short movie, typically with a strong emotional component. Digital...
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Social media presents opportunities, dilemmas for retailers
Companies are using social media to promote products and handle customer relations.See it on Scoop.it, via Brand Story Telling
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Ferrari Tailors Its Cars to Its Consumers
Brands that tailor make to consumers.See it on Scoop.it, via Brand Story Telling
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Communispace Builds Fan Camps for Brands
I believe that this is a prime example of why CONSUMER INSIGHTS are the heart of brands today. @digitalthredSee it on Scoop.it, via Brand Story Telling
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